Approach People - FASHION Brand Implementation Manager - ENGLISH/FRENCH - SWITZERLAND
Details für die Anzeigenschaltung
- Name:Approach People
Collaborate with other department to ensure the brand remains relevant to consumers and that all initiatives support the brand promise. Additionally, Brand Managers take a lead in managing vendor partners and communication agencies, and all aspects of their projects.
Plan, strategies and execute marketing designs and activities to establish, maintain brand presence in the market and achieves overall business goals for the brand.
Manage the planning, execution, and coordination of brand development, co-operation with internal and external stakeholders in order to enhance the brand’s business, managing all parameters of the P&L (demand, sales, and ROP).
Define product strategies and road maps
Research and determine product weaknesses and areas to be modified
Develop effective product positioning in the market
Conduct competitive strategic analysis, consumer segmentation, and consumer insight development, defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.
Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.
Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.
Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and market place performance.
Works collaboratively with operations/sourcing to identify and develop productivity initiatives.
Develop and provide executive summaries and management presentations (weekly commercial status with the CODIR, monthly business reviews, MTP, Budget)
Contribute to the formulation and implementation of the annual marketing plan, managing the commercial plan, its media mix, and CI envelope in order to fulfil the brand’s business objectives
Desired Skills & Experience
Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles, goal-oriented, possessing a desire to work for a fast-paced, results-based company
Strong presentation and writing skills.
Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
Will be known for their innovation and vision in the area of Brand Development/Brand Management.
Must possess strong interpersonal skills and is a relationship builder.
Must have a style that promotes respect, credibility and trust throughout the organization.
Must be a business leader and a calculated risk taker.
Strong project management skills.
Strategic thinker and creative marketer.
Results oriented and self-motivated.
Excellent written and verbal communication skills.
Strong Leadership skills.
Ability to work independently without significant supervision.
Ability and comfort to present ideas to a variety of audiences as required.
Will possess the ability to define problems, collect data, establish fact and draw valid conclusions.
Education Level / Experience:
Minimum five years of experience in marketing management providing a strong understanding of e-commerce
Strong market knowledge about CH, IT, or DE
Previous experience working in cross functional and international teams
Proficiency in MS Office applications
Fluent in English, French and/or German a plus
Please send your CV to Jean de La Fournière at firstname.lastname@example.org
Due to the nature of this position, the recruiter has requested to restrict applications by location. Only candidates in Europe (EEA) may apply.