Zurück zur Suche.Google - Director of B2C Marketing Germany - Hamburg
| Beschäftigungstyp: | Permanent |
| Standort: | Hamburg, Germany |
| Gehalt: | Excellent |
| Sprachen: | Deutsch |
Details für die Anzeigenschaltung
- Name:Google
- Veröffentlichung:22-05-2012
- Code:G4050570773
Director of B2C Marketing Germany - Hamburg
Our jobs website has moved! See all of our current job openings at www.google.com/jobs.
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This position is based in Hamburg, Germany
The area: Marketing
Find the user. Find the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google?s products solve the world?s problems - from the everyday to the epic, from the mundane to the monumental. And, we approach marketing in a way that only Google can - breaks the rules, redefines the medium, makes the user the hero, and ultimately, lets the technology speak for itself.
The role: Head of B2C Marketing Germany
You will be responsible for defining and executing marketing strategy for consumer marketing in Germany. You will need to set convincing strategies for our key consumer products, accelerating penetration and product usage, as well as driving Google's positive public perception towards our users and opinion formers. You will advocate, communicate and implement strategy to country teams and senior management, working closely with the central and regional PR, Policy and Product teams in Germany, the UK and Switzerland and project-manage the execution of high impact programs to meet set objectives. You will also work with market insights and quantitative marketing to design and deliver studies and track effectiveness and ROI of marketing programs.
You will lead the Consumer Marketing team. You will report to the Director of Marketing Germany, Austria, Switzerland.
Responsibilities:
* Set and lead the marketing strategy for consumers (brand- and product strategy).
* Advocate, communicate and implement strategy to senior management, working closely with Marketing Managers in other geographies.
* Lead and project-manage execution of high impact programmes to drive product usage and positive public perception in Germany.
* Work with market insights, quantitative marketing to design and deliver studies and track effectiveness and ROI of marketing programmes.
* Set and manage marketing budgets, appoint and manage creative and event agencies.
Requirements:
* BA/BS degree or equivalent (MBA a plus).
* Expert in Marketing (focus Consumer Marketing), including leadership experience.
* Technology or online industry experience, knowledge of online products, online marketing, understanding of Google?s strategic and competitive position.
* Track record of effectively delivering multiple projects in very fast-moving environment, strong project management experience, campaign and event planning and execution.
* Demonstrated analytical skills and ability to develop B2C strategy, business plans, market insights and analyse campaign effectiveness and ROI.
* Ability to influence wide audience at all levels and work effectively across functions and geographies.
* Outstanding written and oral communication skills, fluency in German and English and ideally another European language.
Apply now
CV/resume format: PDF (preferred), HTML, Word
Our jobs website has moved! See all of our current job openings at www.google.com/jobs.
Apply now
This position is based in Hamburg, Germany
The area: Marketing
Find the user. Find the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google?s products solve the world?s problems - from the everyday to the epic, from the mundane to the monumental. And, we approach marketing in a way that only Google can - breaks the rules, redefines the medium, makes the user the hero, and ultimately, lets the technology speak for itself.
The role: Head of B2C Marketing Germany
You will be responsible for defining and executing marketing strategy for consumer marketing in Germany. You will need to set convincing strategies for our key consumer products, accelerating penetration and product usage, as well as driving Google's positive public perception towards our users and opinion formers. You will advocate, communicate and implement strategy to country teams and senior management, working closely with the central and regional PR, Policy and Product teams in Germany, the UK and Switzerland and project-manage the execution of high impact programs to meet set objectives. You will also work with market insights and quantitative marketing to design and deliver studies and track effectiveness and ROI of marketing programs.
You will lead the Consumer Marketing team. You will report to the Director of Marketing Germany, Austria, Switzerland.
Responsibilities:
* Set and lead the marketing strategy for consumers (brand- and product strategy).
* Advocate, communicate and implement strategy to senior management, working closely with Marketing Managers in other geographies.
* Lead and project-manage execution of high impact programmes to drive product usage and positive public perception in Germany.
* Work with market insights, quantitative marketing to design and deliver studies and track effectiveness and ROI of marketing programmes.
* Set and manage marketing budgets, appoint and manage creative and event agencies.
Requirements:
* BA/BS degree or equivalent (MBA a plus).
* Expert in Marketing (focus Consumer Marketing), including leadership experience.
* Technology or online industry experience, knowledge of online products, online marketing, understanding of Google?s strategic and competitive position.
* Track record of effectively delivering multiple projects in very fast-moving environment, strong project management experience, campaign and event planning and execution.
* Demonstrated analytical skills and ability to develop B2C strategy, business plans, market insights and analyse campaign effectiveness and ROI.
* Ability to influence wide audience at all levels and work effectively across functions and geographies.
* Outstanding written and oral communication skills, fluency in German and English and ideally another European language.
Apply now
CV/resume format: PDF (preferred), HTML, Word
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